All posts by Louise Matthews

The new LBD

Over our many years of working in the women’s wholesale fashion industry, we have seen trends come and go and we think we have a good idea of what women like to where. Many would assume that the staple in most women’s wardrobe is the Little Black Dress, or LBD for short. However, at Stylewise we believe the everyday staple are actually Jeans!

Jeans were invented by Jacob W. Davis in partnership with Levi Strauss & Co. in 1871, however the popularity of the Jeans as we know did not take off until the 1950’s and here at Stylewise we think we should celebrate Jeans for the versatile go-to item we know and love.

Come Rain or Shine

As per our earlier blog “Whatever the Weather” we picked some key women’s wholesale fashion items for keeping your customers on trend regardless of the weather and Jeans were on of our top 3 choices. Whether it’s glorious sunshine, or pouring with rain, Jeans have always been a firm favourite every season.

Jeggings These elasticated waist denim jeggings would be perfect for all seasons


 From Day to Night

It’s not just the changing weather that Jeans can be relied upon either. From casual daytime looks to glam evening outfits, our wholesale ladies fashion Jeans can be dressed up or dressed down to suit every occasion.

jeans 1These dark wash fold over slim fit denim jeans would create the ideal look day or night


 All shapes and colours

Don’t be fooled into thinking Jeans should be blue. The growing trend of “colour pop” have seen Jeans transform from traditional indigo blue, to pretty much any colour you can think of – the perfect way to transform any outfit. These are a popular ladies wholesale fashion choice!

jeans 3These distressed knew denim jeans come in a variety of colours and would brighten any outfit


Marketing your fashion business online

There is no denying the digital age is upon us. From what we eat, to the places we visit, the internet plays a huge role in our lives, and the fashion industry has taken full advantage of this. From style tips, first look trends, video tutorials and of course online shopping, fashion is one of the most talked about topics online. So make sure your fashion business part of the conversation!

With a vast array of opportunities to get involved with, online fashion marketing can be overwhelming, however using our online wholesale ladies fashion business experience, we have picked out 4 top tips to help market your fashion business online.

Online Window Shopping

A website is an essential first step in any business looking at online marketing. Treat your site as your online shop front. The fashion industry is extremely visual, so ensure your website is inviting and easy to use – ideally mobile friendly. There are lots of DIY website building tools available online, but we would recommend speaking to a local web designer who can create a stylish site for you. WordPress is a great platform and easy to use so you can manage your website yourself afterwards.

Stylewise Direct started as a traditional cash and carry business, however with the growing popularity of online shopping, we diversified the businesses and created a ladies wholesale fashion shop, online. Now our customers can shop online for wholesale ladies fashion 24/7!

Get social

Social media is the perfect place to communicate with your customers. With so many social media platforms to choose from, it can be difficult choosing the right one for you. However it is important not to spread yourself too thinly. Research where people who love fashion spend most of their time on social media and focus on those platforms. Keep your timelines busy; share relevant fashion content, as well as a few other topics your audience will find interesting to keep them engaged. Once you’ve mastered those, then work what other channels where the fashion industry is a popular topic, and tackle the next one.

You can find Stylewise on Facebook and Twitter for all our latest, news, and marketing tips for your fashion business as well as our new wholesale ladies fashion ranges.

Read, Write, Repeat

Blogs are a great opportunity to not only share new content, but also provides a voice and a personality your customers can learn to trust. Share news about your fashion business, any key fashion events you’re attending, new lines available in store or online or any fashion trends you’re loving at the moment. Keep your blog up to date – weekly if you can – and use the content to create your social media posts, reposting old blog posts again to keep them fresh.

Keep up to date with Stylewise Direct’s blogs as we post a new topic every week, from fashion business marketing tips, to wholesale ladies fashion trend news!

Keeping up with the Bloggers

Fashion bloggers have grown in popularity over the past few years, with the most successful having a huge influence in consumer buying trends. When working with your wholesale fashion suppliers, it’s always a good idea to look at what fashion bloggers are talking about and what trends they are enjoying. You can then use that as a guide when planning your next re-stock of wholesale fashion clothing.

There are so many fantastic fashion bloggers online, but here are our top 5 UK women’s fashion bloggers to follow:

  1. Style Bubble
  2. Wish Wish Wish
  3. 5 Inch and Up
  4. That Pommie Girl
  5. La Petite Anglaise

Top tip: Search these hashtags on Twitter and Instagram for more influential fashion bloggers to follow: #fbloggers #fashionblogger #fashionblog

Stylewise Direct aims to help and support to fashion boutiques not only as a ladies wholesale fashion supplier, but provide small business with hints and tips on how make the most of their marketing. For more helpful advice visit our blog or shop online 24/7 at

History of the Bardot trend

If you’re thinking the Bardot trend is a recent style, you would be mistaken. As with most fashion trends, the Bardot dates back to the Regency and Victorian era. Off the shoulder dresses were the height of fashion in the early to mid-1800’s with the likes of Napoleon’s empress, Eugenie and her ladies wearing dresses designed by Charles Frederick Worth in 1855.

pic1Image source:

It wasn’t until fashion icon Brigitte Bardot revived the fashion trend, and put her own twist on the style in the 1960’s, that the off the shoulder style was coined as the “Bardot”.

Today, the look has made a huge-come back and has become one of this season most unexpected flattering styles for the summer. At Stylewise Direct HQ we have been loving the Bardot style since spring and we have a gorgeous selection of wholesale women’s fashion Bardot style pieces, which would be perfect for stocking up this season. Whether it’s a comfy weekend outfit for lunch with the girls, or a gorgeous dress for date night, Bardot styles are taking the season by storm.

So now is the perfect time to stock up on your range of Bardot style items with our wholesale ladies fashion selection:


Off the shoulder plunge floral Bardot Dress – perfect for summer nights out

top 1


Textured knit off the shoulder Bardot Top – For the boho relaxed look.



Celeb inspired floral lace Bardot Dress – Ideal as a stylish summer wedding outfit.


Shop our full range of Bardot style wholesale womens clothing on our website. Plus don’t forget, you can get FREE next day delivery on orders over £400!  Visit to shop our full selection of wholesale ladies fashion.

From Catwalk to Cheetham Hill

How wholesalers bring retailers the hottest trends… fast

Operating a successful wholesale company may seem like a lot of fun; attending fashion shows, shopping for clothes all day; but as you know from your own retail outlets, it’s not all fun and games. Here at Stylewise Direct, we are always on the look out for the latest trends and fashion craze. This is why we’ve decided to give you a glimpse of what it’s like behind the scenes at Stylewise HQ, and how we provide our clients with the latest wholesale ladies fashion, fast.


This is quite a broad term and encompasses numerous avenues, but one thing is for sure, it is never ending. From online publications, magazines, meetings and attending exhibition shows, we at Stylewise Direct, are always researching the latest women’s fashion trends. Many of which are seasons ahead, which means we can always bring the latest ladies wholesale fashion to market.

Fashion Shows

The iconic fashion weeks held in London, Paris and New York, are a great source of inspiration for our purchasing patterns in the ladies wholesale fashion market. Attending exclusive conferences such as Meet the Manufacturer in London, are also a great opportunity to discover the newest and latest textiles and materials manufacturers and designers are using in the coming seasons.

Building relationships with manufacturers

One of the most important and key factors in wholesale ladies fashion is having reliable suppliers. Over the years we have built a network of manufacturers, who we work incredibly close with, to provide the latest and hottest wholesale women’s fashion to our clients. As a retailer, choosing your fashion wholesaler is just as important – read our blog “How to go from start up to success” for tips on how to find the right wholesaler for you.

Our aim is to not only ensure we provide our clients with the hottest trends, but also enable our clients to purchase the latest wholesale ladies fashion as soon as it arrives. This is why our new stock is added to our website on a weekly basis. Plus, with free next day delivery on orders over £400, you can start selling straight away.

Follow us on Facebook and Twitter for all the latest offers and news from Stylewise Direct.

How to go from start-up to success

Fashion is a fast paced industry, with new trends and crazes appearing on the scene every week; sometimes it’s hard to keep up! Which is why we’ve picked out some of the industry’s best tips to help you turn your start up business into a successful fashion boutique.

  • Know your audience

When starting out, many businesses try to please everyone – but that is near-enough impossible. Focus on one target audience to begin with. Whether it’s young women, middle aged men, or children, establishing your audience will give you a direction of where to place your marketing efforts.

At Stylewise we specialise in wholesale women’s fashion – from casual tops and jeans, dresses for all occasions and accessories to match, you can browse and buy our products 24/7 on our website –

  • Find the right wholesaler

Your business relies on the quality of its stock, so it’s really important to find reliable, well established wholesalers to work with. Price is obviously an important factor when choosing a wholesaler, but don’t forget quality, style and relevance are also just as important. Find a fashion wholesaler who understands the industry, who will keep you ahead of trends and will cater for your needs as a small fashion boutique.

At Stylewise Direct, we offer free next day UK delivery on orders over £400 to our clients as we know how important it is to get stock in as quickly as possible so you can start selling sooner.

  • Get online

Even if you don’t sell online, it’s important to have a website to showcase your stock. It is also imperative that your website is mobile friendly. Not only for your SEO rankings but 55% of people with smartphones shop online according to Ofcom – so it’s important that your website can easily be viewed across all devices. Your website is also a great platform to help promote any sales, offers or new product line launches. If you’re not technically minded or particularly creative, hire a web designer to create your site – a well-made and comprehensive website will be a great investment for your business.

Our website is updated every week with our latest stock, ready for our clients to purchase straight away. Take a look at our “New In” items for the latest wholesale ladies fashion styles.

  • Be social

Social media is becoming a necessity for all businesses – large or small. With 35% of all UK Twitter users having a keen interest in keeping up with the latest fashions, there is a huge potential market to engage with. With social media being so popular it gives you the perfect opportunity to advertise your clothes, promotions and news, as well as reach potential customers you may not have been able to with a high street shop alone. It is also a great source for industry news.

Follow us on Facebook & Twitter for all the latest news and products landing at Stylewise each day!

Growing a business is never easy, but with our smart and savvy tips, you can be on your way to growing your business and turning your dreams into a reality.

For more information about Stylewise Direct and our products, visit


Whatever the weather

British summertime has never been the most reliable season of the year and 2016 is no exception. One week we’re experiencing a heatwave hotter than Barcelona and maxi dresses and strappy tops are flying out the door, to everyone frantically finding last season’s jackets and jeans. That’s why at Stylewise Direct you can be sure that you’ll be able to find the latest trends – wholesale ladies fashion wise – whatever the weather this season.

All of our stock is specifically chosen to ensure our clients have the right stock at the right time, all at competitive wholesale prices. Plus, with our express delivery service, your new stock can be with you the very next day.

Take a look at some of the wholesale women’s fashion stock we currently have available online:


Ideal for summer holidays or relaxing weekends at home. This both side split stripped maxi dress is the ultimate summer outfit.



A wardrobe staple and ideal for this summer season. These 2 pockets denim trouser pants are one of our favourites.




Perfect for those cooler days this one button frill peplum jacket can easily be worn for a casual look in the day or dressed up with jeans and heals for a glamorous style. Available in a variety of colours.


Carry on…wholesale

Making the move from a cash and carry approach to purchasing through an online fashion wholesaler.

Cash and carry is a popular way for many businesses to shop. They can purchase stock in high volumes with lower unit costs. However, it does come with its disadvantages and many business owners are now moving away from these traditional means and looking towards a more digital way of purchasing.

Online fashion wholesalers have become increasingly popular for a number of reasons which is why Stylewise Direct have taken their experience and knowledge of their physical cash and carry stores and made them available online for our customers. This means you get all the benefits of an offline wholesaler, online!

Payment methods:

With a cash and carry, the clue is in the name; cash. In today’s economic climate, not many businesses are able to readily obtain cash to invest in stock which may not sell straight away, especially if you are a small or a start-up business. With an online wholesaler such as Stylewise Direct, we accept credit and debit cards as well as PayPal, giving you more freedom to shop. So if you need to stock up on some fashion staples like our women’s jeans our payment methods make it easier for you and your business.

Time Saving:

When running a business, the last thing you have on your hands is time. So driving to a cash and carry, making your selections, queuing, paying, driving back and then unloading is extremely time consuming. Using an online fashion wholesaler means you can shop and pay without having to worry about wasting precious time getting to and from the wholesaler.

Ease of Use:

When shopping at a cash and carry, you are restricted to when you can shop by their opening hours. Online wholesalers are open 24/7. So if the only time you have to shop is at 10pm to get the new season of swimwear & beachwear, we are still open and you can shop at your leisure.


If you do not have a vehicle already, cash and carry shopping with require some mode of transport to bring back your purchases which can add to your expense. Many online wholesaler will offer free delivery on orders over certain amounts, for example at Stylewise Direct you we offer FREE delivery on orders over £400 so your customers can start shopping in your store for their perfect party dress straight away

At Stylewise Direct we are here to make running your business that little bit easier, so if you have any questions about purchasing wholesale items from our online store or setting up an account, please email us at

Floral Fashion

Don’t miss out on the hottest trend this summer – floral prints. Despite Miranda Priestley’s lack of enthusiasm for the floral print in The Devil Wears Prada, every year women’s boutiques and fashion stores celebrate summer with floral fashion and every year it is ground-breaking.

Take a look at our summer print collection and discover the latest trends now available in wholesale fashion. Whether you have a retail store, boutique, bulk buyer or online outlet, we have a beautiful range of unique items in varying styles, fabrics and styles to suit any wholesale purchaser.

With the combination of bold colours to soft subtle hues, our range of summer floral prints in our wholesale fashion collection will keep your stores stocked with the latest trend throughout the season.


Perfect for this year’s wedding season, this pink floral prom dress with high low skirt would be make the ideal wedding guest outfit. Available in a variety of sizes through our online wholesale shop.



This cross back split side floral maxi dress is a summer holiday staple. Perfect for a casual relaxing day, or teamed up with some statement jewellery for summer evening parties. Shop our online wholesale listing for all size and colour options.


Brighten up any outfit with these floral rose print crepe trousers. Perfectly cool and light for the summer, these trouser can be bought purchased through our online wholesale shop and in your stores the next day!

So regardless of what Miranda Priestly thinks about floral prints, Stylewise Direct is the number one wholesale fashion provider to complete your summer 2016 stock. Don’t forget you can shop online 24/7 and receive FREE UK deliveries on orders over £400!

Essential guide to wholesale fashion

Understanding wholesale fashion

Wholesale fashion can seem like a minefield at times and with so many wholesale companies on the market,  it’s hard to understand what it is they all do. At Stylewise Direct we know all there is to know about wholesale clothing, so here is our quick guide to understanding wholesale fashion.

What is wholesale fashion?

Wholesale fashion is clothing or accessories supplied to retailers at bulk buying discounted prices for them to sell in their retail outlets; whether that be in store or online. At Stylewise Direct we have the buying power to take advantage of great deals from manufacturers as well as surplus stock from designers and high street brands. This means we can offer quality wholesale clothing to retailers at great prices.

Who can buy wholesale fashion?

Many people believe that wholesale is only for large chain stores, however, wholesalers like Stylewise Direct are here to help and supply to a range of businesses. From retail shops, boutiques, E-bay / online retailers and start-up businesses, we can help and support the growth of your business through wholesale fashion.

How to buy wholesale fashion?

There are many ways to purchase stock through wholesale. There are cash and carries where you physically visit the wholesaler, or like Stylewise Direct where you can purchase products online at your own convenience. We pride ourselves on our offline wholesale approach through our online mobile friendly, easy to use website. With our simple to navigate categories, clear product description, high quality images and a straightforward checkout process, you can now shop and order our newest stock in just a few clicks

We offer FREE next day delivery on orders over £400 anywhere in the UK, which means you can start selling straight away.

Hopefully this guide has made things a little clearer and has answered some of your questions. If you need any more information, we have live chat help on our website or you can email us