Unless you are only selling a small amount of stock to a select few customers, you need to source a plentiful supply for your clothing store inventory. This is why many clothing stores choose clothing wholesalers to source the majority of their stock. As you can organize everything online these days, you don’t need to go around different locations to meet up with the sales team of each company. (Though, we would suggest in the first instance, you should try and visit a wholesaler in person, if possible just to confirm they are who they say they are and are a legitimate business with an actual physical location).
However, before you start adding things to your bulk clothing order on the first wholesaler you come across, there are some things you need to keep in mind.
Do they Have an Extensive Enough Variety of Clothing Available?
If you are intending on sticking to one wholesaler to buy most of your stock from, you need to make sure that they have an extensive enough range of clothing on offer. Not only that, but you need to make sure that they sell the right type of clothes for the customers you are trying to target. It would not make sense if you were primarily focusing on selling underwear and lingerie, for instance, to choose a wholesaler that mostly carried outdoor wear and winter clothing.
Always Consider Your Price Point
Remember, the whole reason you are buying items from the wholesaler is to make a profit. That means you need to make sure that you can buy the stock you need for as low a price as possible, to make sure you are achieving the right overheads.
Are They Reliable?
It’s likely that when you are buying clothes and other items online for yourself and own use, you choose brands and companies you can trust. When you are buying stock for your online or physical clothing store, this is even more important. Although you may be able to allow for deliveries to come a day or two out of the arranged and cited timeframe you were given when you ordered for your own wardrobe, when your business and livelihood and stock levels depend on getting the inventory at a reasonable time, you will want to make sure the wholesaler you choose has an impeccable record at meeting delivery targets.
We all crave good customer service from any company or business we use, don’t we? It’s likely that the best customer service possible is something you strive to provide your customers. Therefore, when you are choosing a suitable wholesaler for your clothing business, you want to know that you will be able to talk with someone if any issues arise.
The last thing you want, if you are chasing missing items, replacements, damaged goods or deliveries that have not turned up when you expected, is to be met with answerphones and automated phonelines.
You want to be able to speak to a person. One of the easiest ways to tell if the customer service offered by a wholesaler is good or bad is to give them a call and see how quickly you get a response. You could also look at reviews customers who have worked with the wholesaler in the past have posted and published online.
Are They Knowledgeable About Their Stock?
You want to be able to make your product descriptions as clear and detailed as possible on your store. In order to do that, you need to be able to get all the important details from the wholesaler. Clothing wholesalers like Stylewise Direct are an ideal choice in this regard, as their staff will be able to tell you all you need to know, from the materials used and the cuts and other dimensions.