So, you are planning on opening your own online or offline clothing boutique and you have decided that you want to source the majority of your inventory from a ladies wholesale clothing company. That’s a great start towards filling your online store or physical shop with stock to draw your target customers to spend money at your business instead of others.
The next step is to figure out what ladies’ wholesale clothing you are going to actually sell in your store. Don’t worry though, as we are here to help. In the following post, you will find some tips and suggestions on how to choose stock.
Think About Your Target Audience
Unless you are trying to target women of all ages and sizes, you should have your ideal customer in mind when choosing inventory for your store. Think about things like:
• Their age groups
• Social status
Occasions they might wear certain clothing for (such as office wear, beachwear, nightwear, nights out, formal and informal)
Even if you are not really looking to compete with the best of the best high street brands that sell the latest trends in fashion, you still need to be aware of what’s in and what’s out. Not everyone follows those trends, but many do. If long brown and autumnal coloured coats are more likely to sell that short denim numbers, it makes more sense to stock more of the former than the latter.
Time of Year
Unless you are selling basic clothing items that people will always wear, regardless of the time of year like underwear, nighties, socks etc, you should give thought to the time of year and the weather and climate when choosing stock for your store. It may not always be possible to have a rotatable inventory, but it will help increase the potential to sell your stuff if there are the kind of items your customers will be looking for at different points in the year.
Choose Items There is Lots of Stock For
A more practical suggestion when it comes to investing in items to sell in your store is finding a sufficient quantity of the items that you know will sell. The last thing you want is for people to be interested in buying clothes from your store, only to find that they are out of stock. Although this may take some trial and error, once you know the items that appeal to your customer base, it would be a good idea to find a wholesaler who can provide you with the right volume.
Consider Buying A Range of Colours
It’s not just the volume you need to think about, but the colours too. To give people the best chance to find something they like from your stock, it’s a good idea to invest in different colours of the same items.
The great thing about buying wholesale in the first place is that you can save money. Companies like Stylewise Direct offer huge savings on delivery because it is the same price whether you are buying 10 items or 50.