Whatever age and whatever size woman, there is something that we all love, and that is summer dresses. Dresses are great because they are so easy, just put on some underwear and pull on a dress, slip on some shoes and that’s you, ready to go.

Dresses cover a multitude of sins. If you are tall and slim then you can wear a shorter A-line dress, which will accent your lean frame. If you are curvy and voluptuous, then why not try a dress with gathering under the bust line? This shape really flatters curves and makes a woman feel, well, womanly.

You can’t go far wrong with a simple shift dress, you can dress it up to look stylish and elegant or dress it down for the casual look. Skater dresses are great if you are happy with your legs. Not so happy with them? Try a skater dress with leggings. You still get the pretty feminine look that you love without revealing too much.

You can make the most of your assets in a casual dress. If you have a good bust line, then go for V neck that will show off your cleavage. If you love your legs wear a shorter casual dress. Proud of your arms? Try a dress with a halter neck!

If you have a good flat tummy, then try a casual look with a bare midriff – it is very on-trend right now.
Summer dresses are great when the weather is hot – please weather, be hot – and you can keep yourself cool with a gorgeous dress. Dresses are so often related to the memories made with them, you will look at a dress and remember that brilliant summer day when you wore it with sunglasses and sandals and got a great tan. You will remember who you were with and what you were doing.

If you are a retailer looking for wholesale summer dresses, then you will need to take a look at Stylewise Wholesale Fashions for a great summer range.

Because summer casual dresses are so on-trend you will need to get in a wide selection of colours. Remember not all skin tones suit all colours so get in as wide a variety as you can. Many women know what colours suit them and won’t wear any others. Maybe they have accessories to suit that particular colour or they have shoes to match; either way, you will need a selection.

When you are selling summer dresses, remember, you are not just selling clothes. You are selling a dream of hot summer days with fun and romance. You are selling dreams of holiday romances and looking at a million dollars. You are looking at selling confidence and self-esteem in a highly critical world.

If you cater to a slightly older woman, they may want something convenient that they can just put on to run out of the door to take the kids to school or something they can wear to work but without too much fuss.
Many 30 plus women still want to dress young and look beautiful, as many of them do, so you can be sure that there will be some women out there who will enjoy your summer casual dresses.

Whichever styles and sizes you pick, remember that women want to have fun, look great but that everyone likes styles and products that are easy to wear, fun to accessorise and will make them the object of some confidence-boosting positive admiration. So choose your colour range and style range with care. Often women will become customers for many years when they realise you have the styles that make them look and feel great.