Fashion is a fast paced industry, with new trends and crazes appearing on the scene every week; sometimes it’s hard to keep up! Which is why we’ve picked out some of the industry’s best tips to help you turn your start up business into a successful fashion boutique.
- Know your audience
When starting out, many businesses try to please everyone – but that is near-enough impossible. Focus on one target audience to begin with. Whether it’s young women, middle aged men, or children, establishing your audience will give you a direction of where to place your marketing efforts.
At Stylewise we specialise in wholesale women’s fashion – from casual tops and jeans, dresses for all occasions and accessories to match, you can browse and buy our products 24/7 on our website – www.stylewisedirect.com
- Find the right wholesaler
Your business relies on the quality of its stock, so it’s really important to find reliable, well established wholesalers to work with. Price is obviously an important factor when choosing a wholesaler, but don’t forget quality, style and relevance are also just as important. Find a fashion wholesaler who understands the industry, who will keep you ahead of trends and will cater for your needs as a small fashion boutique.
At Stylewise Direct, we offer free next day UK delivery on orders over £400 to our clients as we know how important it is to get stock in as quickly as possible so you can start selling sooner.
- Get online
Even if you don’t sell online, it’s important to have a website to showcase your stock. It is also imperative that your website is mobile friendly. Not only for your SEO rankings but 55% of people with smartphones shop online according to Ofcom – so it’s important that your website can easily be viewed across all devices. Your website is also a great platform to help promote any sales, offers or new product line launches. If you’re not technically minded or particularly creative, hire a web designer to create your site – a well-made and comprehensive website will be a great investment for your business.
Our website is updated every week with our latest stock, ready for our clients to purchase straight away. Take a look at our “New In” items for the latest wholesale ladies fashion styles.
- Be social
Social media is becoming a necessity for all businesses – large or small. With 35% of all UK Twitter users having a keen interest in keeping up with the latest fashions, there is a huge potential market to engage with. With social media being so popular it gives you the perfect opportunity to advertise your clothes, promotions and news, as well as reach potential customers you may not have been able to with a high street shop alone. It is also a great source for industry news.
Growing a business is never easy, but with our smart and savvy tips, you can be on your way to growing your business and turning your dreams into a reality.
For more information about Stylewise Direct and our products, visit www.stylewisedirect.com