If you have an online shop or even a bricks-and-mortar business, you will want to buy items wholesale that you can sell for a good mark-up. But you don’t want to be left with lots of stock, so it’s important to understand why women love dresses, this will help you market to them successfully.

Women these days have to wear a great deal of hats; they often work, as well as look after children and the home. The rise of single parents means many women have to do everything from putting out the rubbish to unblocking the lavatory. All these things mean that women don’t always get a chance to look pretty and feminine.

Dresses Equal Femininity

When a woman puts on a dress she immediately feels sexy and feminine. Whether it is a t-shirt dress or a gorgeous evening dress, a dress means she is female and sometimes that is a really good feeling, especially when she is going out.

One of the wonderful things about dresses is they are available in all manner of styles and there are shapes to suit all figures. If it’s a nice sunny day and a woman needs to go to the shops, she can just throw on an easy-to-wear day dress. Some dresses can be worn with leggings if she is going to be reaching down and wants to remain modest, but often if she is going to browse the shops a t-shirt dress and flat shoes are ideal.

Women who prefer to cover up more perhaps would wear a maxi dress. Maxi dresses are particularly good if a woman feels conscious about her hips thighs or bottom. They are floaty and light and are so easy to wear. Maxi dresses can be dressed up or down; on holiday they can be worn with a wide-brimmed hat and flat shoes. For an evening out, add some jewelry and shrug. It’s a flexible way to look attractive and relaxed too.

Working women often need to go to evening events and are usually expected to dress up for these. So having a good stock of evening dresses can be a very prudent buy particularly towards Christmas. Evening dresses need to shout out glamour; every woman wants to look attractive! Again, it’s a good idea to think about different sizes and shapes of women when looking for a supply of wholesale dresses.

Skater dresses are great for women who love their legs; they are designed to show them off to the best effect. Stretchy dresses with a Lycra content are great for shapelier women who want to show off their curves. Some women are nervous about showing their arms, so some dresses with sleeves are a good idea too.

With 60 percent of women more than a size 16, it’s important to get a range of plus-size dresses. Women who are plus size are often more conscious of their figure so look for maxi dresses that can be dressed up or down. Because of the arms issue, it’s a good idea to have some jackets that will coordinate with dresses to make a structured look.

Dresses are a great way for women to be feminine and beautiful, glamorous and sexy. When you provide a way to allow women to show this side of their personalities then you are sure to attract sales. Things that go well with dresses such as jewelry, shoes, hats, and other accessories can be a really good side-line to go with the dresses. When you think in the same way as your customer it is much easier to buy the wholesale dresses that will fly off the shelves and put money in your pocket.