No matter where you are in your clothing shop journey, as clothing is the most popular eCommerce category, you have a reasonable shot of having success with your online business. However, there is a difference between having a reasonable shot of success and actually having success. You need customers. How do you get customers to visit your store? We are going to discuss some great tips you can utilize to drive traffic your way.
Establish A Unique Selling Point
All businesses, online and offline, have a unique selling point, also referred to as a unique selling proposition. They outline what their products sell, who the products are for and why they are different or better from alternatives available.
If you have not yet established your USP, you need to. Categories you need to think about to do this, includes:
- Are you selling men’s, women’s, or children’s clothing?
- Are the garments you are selling dressy or casual, affordable or luxury, classic or trendy?
By using these distinctions, you will have a much clearer idea of your niche and aesthetic. Be led by passion when putting together your USP. The reason being, if you love your products, your customers are more likely too as well. Always focus on the things that set your products as different from the plethora of other stores out there that you are in competition with.
Build Anticipation for Your Brand and Business
It’s crucial that you build continuous excitement and anticipation for your brand and your business. What’s more, you should do it on all the channels you can use. The clothing market is a multichannel market, and many of your customers will use more than just one platform before making buying decisions.
Even if your site has not yet launched, you can engage with potential customers before you even make a sale. Ideally, you should utilize a marketing CRM so that you can keep track of all the contacts you have in your list. Use information about your target audience to then send emails specifically targeted to them and to strategically post on social platforms.
Determine Your Product-Market Fit
The niche is what determines the product-market fit for your clothing business, that is how it fits in with the retail industry as a whole.
To have an effective product-market fit, your products need to meet the needs of your target audience.
Figure Out Your Product Portfolio
If you are just launching your online clothing store, you will probably be best sticking to a small number of items so that you can assess what your target customers respond best to. Even if your clothing store has been up and running for some time, you should still assess what garments sell. Look at what items get the best feedback. When you find a particular style or garment type that your customers love, you should start looking at similar and related styles they might like too and invest in those for your store.
Be customer-led, even if it goes against the grain of what your plans are for your brand, and you will also develop a stronger relationship with a customer base that is loyal.
Regularly Restock Your Store
Having a lot of traffic is only a good thing, if you have the stock levels to meet the increased demand. Often, the easiest and quickest way to restock is by turning to a wholesale clothing business like Stylewise Direct.