Tips to Drive Customers To Your Store

No matter where you are in your clothing shop journey, as clothing is the most popular eCommerce category, you have a reasonable shot of having success with your online business. However, there is a difference between having a reasonable shot of success and actually having success. You need customers. How do you get customers to visit your store? We are going to discuss some great tips you can utilize to drive traffic your way.

Establish A Unique Selling Point

All businesses, online and offline, have a unique selling point, also referred to as a unique selling proposition. They outline what their products sell, who the products are for and why they are different or better from alternatives available.

If you have not yet established your USP, you need to. Categories you need to think about to do this, includes:

  • Are you selling men’s, women’s, or children’s clothing?
  • Are the garments you are selling dressy or casual, affordable or luxury, classic or trendy?

By using these distinctions, you will have a much clearer idea of your niche and aesthetic. Be led by passion when putting together your USP. The reason being, if you love your products, your customers are more likely too as well. Always focus on the things that set your products as different from the plethora of other stores out there that you are in competition with.

Build Anticipation for Your Brand and Business

It’s crucial that you build continuous excitement and anticipation for your brand and your business. What’s more, you should do it on all the channels you can use. The clothing market is a multichannel market, and many of your customers will use more than just one platform before making buying decisions.

Even if your site has not yet launched, you can engage with potential customers before you even make a sale. Ideally, you should utilize a marketing CRM so that you can keep track of all the contacts you have in your list. Use information about your target audience to then send emails specifically targeted to them and to strategically post on social platforms.

Determine Your Product-Market Fit

The niche is what determines the product-market fit for your clothing business, that is how it fits in with the retail industry as a whole.

To have an effective product-market fit, your products need to meet the needs of your target audience.

Figure Out Your Product Portfolio

If you are just launching your online clothing store, you will probably be best sticking to a small number of items so that you can assess what your target customers respond best to. Even if your clothing store has been up and running for some time, you should still assess what garments sell. Look at what items get the best feedback. When you find a particular style or garment type that your customers love, you should start looking at similar and related styles they might like too and invest in those for your store.

Be customer-led, even if it goes against the grain of what your plans are for your brand, and you will also develop a stronger relationship with a customer base that is loyal.

Regularly Restock Your Store

Having a lot of traffic is only a good thing, if you have the stock levels to meet the increased demand. Often, the easiest and quickest way to restock is by turning to a wholesale clothing business like Stylewise Direct.

The Holiday Restock With Stylewise

Have you have had clothes shop for a number of years, and had a measure of success? It’s likely you are familiar with the inevitable shrinking of your inventory after the holiday season towards the end of the year. Although this may not initially be much of a problem during the initial weeks following Christmas and New Year, the further you get towards springtime, the more you drastically need to come up with a solution.

What do you normally do? If you are one of these business owners that leaves things to the very last minute they can, then you’ll always find yourself in trouble. Quickly running around and buying up stock to refill your shelves or online inventory is not the best or most effective way to ensure you can capitalise on people buying for summer.

That’s why at Stylewise Direct, we want to suggest you take a different approach.

Restocking Through Buying Wholesale

It is much better to handle your holiday restocking by turning to a reputable wholesale clothing business like Stylewise Direct, for a number of reasons.

Save Money

First and foremost, you can save a lot of money buying wholesale compared to buying individual items from a number of different suppliers and manufacturers. Even if you buy huge volumes and make some savings on those individual deals, you will still be buying from a variety of places, and those outgoings will all add up.

Whereas when you choose Stylewise Direct as the number one source for your holiday restock, you can find everything you need and want under the same roof, meaning you save on everything.

Variety is the Spice of Life

Are your customers really going to enjoy shopping at your online store if your inventory is large in volume but consists of a relatively small number of different options? By purchasing from a wholesaler like Stylewise Direct, you can make sure you don’t buy too many of the exact same item, or at least investing in a number of different colour and pattern options, so that your customers don’t feel as if they are going to end up looking like carbon copies of anyone who has ever shopped with you.

Quality is Guaranteed

If you are new to the world of wholesale purchasing, then we are not surprised you feel a little nervous and even reluctant to go through with it. There are various companies out there that sell a lot of clothes in bulk, that are not of a very high standard. With Stylewise Direct, you get the promise of good quality, every time. The team go to great lengths to only choose suppliers and manufacturers that produce high quality clothing. They genuinely want to provide great quality garments for great prices.

Flat Delivery Free and Opportunity for Free Delivery

We started discussing the benefits of buying wholesale for your holiday restock through Stylewise Direct by highlighting the fact that you can save a lot of money. One way in particular you can do this is on delivery charges. If you buy enough from Stylewise Direct, you can even qualify for free delivery. Even if you don’t, there is just one simple flat rate, regardless of how little or much you buy, so there is a great incentive to splash out.

Summer Styles To Add To Your Wardrobe

It looks like summer may be on this year, at least to a greater extent than it was last year, thanks to the Government’s planned roadmap out of restrictions and lockdowns. With that in mind, there is no time like the present to start planning out your summer wardrobe. We don’t blame you for wanting to push the boat out a bit and really turn some heads. At the core of every good summer wardrobe, there are certain garments every woman should have, ready and waiting.

Classic White Tees

These are one of the easiest things to wear and they go with just about anything, which is why they are so popular. To really style out a white tee, makes sure you have a pair of cool trainers and jeans or perhaps pair it with a long skirt.

Skinny Jeans

Speaking of jeans, as long as it suits your body type, another item you should have for those summer days and nights is skinny jeans. Whether you are looking for a smart casual business look with a black pair or something a bit more laidback with distressed sections, skinny jeans will look great with a well-chosen blouse, tank top or t-shirt that suits the dress code and weather of the day.

Strappy Heels

A staple of summer, the ankle strap heel is a classic with good reason. Whether it’s a two-strap closed toe shoe offering or more of a heeled sandal, they are a great way to dress up your feet without having to resort to sexy, but uncomfortable pumps, especially if the temperature is a bit on the rise.

White Shirts

Whether you choose short-sleeves, long-sleeves or sleeveless in the same way as plain white tees, plain white shirts are something you can’t go wrong with during summer. Not only do they look effortlessly cool, but they actually keep you cool too buy reflecting the sun.

If you catch the sun, a white shirt will really complement than golden brown. What’s more, there is so much variety to choose from that whether you have a business meeting or a luncheon with some close friends, there’s a white shirt for every occasion and setting.

Swimsuits

It would be ridiculous to talk about summer fashion mainstays you should have in your wardrobe without mentioning swimsuits. Rather than focusing on one-pieces or bikinis, we have chosen to highlight instead the broader category of swimsuits because with this type of clothing you need to choose something that is suitable for your body type and you feel confident and comfortable wearing.

Camisole Vests

When it gets hot, you will want something light and unrestrictive, which is why we couldn’t run through this list without mentioning camisole vests. Like many of the items we have picked out, these have the distinct advantage over other tops of being versatile enough to work for any type of outfit you are going for. Whether you choose a smart white under that denim jacket for a rugged and casual look or under a smart blazer for a more business-smart look, a cami is a comfortable and breathable way to get just about any desired look.

One of the best ways to give your wardrobe a real boost is by shopping wholesale clothing with a company like Stylewise Direct who have all of the above and so much more.

Elevate Your Summer Swag

The summer of 2021, at least the second half of it, is promising to be a big moment, as most of the restrictions and moves towards normality will be in force by then (hopefully). With that in mind, you may be looking to your summer wardrobe and concerned that it does not have quite the look or feel that will really make a splash and turn heads when we have more freedom. Don’t despair, as we have put together some tips to help you really enhance your summer swag.

Keep Big and Heavy Accessories To a Bare Minimum

While it’s fine to rock those larger-than-life-itself statement jewellery pieces and accessories such as precious stone-encrusted necklaces and chunky stacked bangles and bracelets during winter, summer is the time for those to be placed back in the box for later in the year.

To really make a scene, you need to think small rather than big and opt for small hoop earrings or even stud earrings and look to cotton or very dainty and delicate metallic bracelets instead of the hunk-of-gold bangles you’ve been rocking in the colder months. If your decolletage feels naked without some kind of necklace, stick to a shorter chain or even a choker as chains can be terrible heat traps.

Sandals Not Sneakers

Okay, this is slightly controversial as there are plenty of blog posts and experts out there that would suggest you wear the big strappy heels or those funky sneakers. However, when the temperature rises, you have the golden opportunity to give your legs and feet a bit of a break, especially if you have sexy toes to show off. So choose sandals (note we said sandals and not flipflops), instead of the above. You can still get the sex appeal offered by straps with sandals and those with leather used throughout their design will look great whatever the situation, time of day or occasion.

Flowy and Loose-Fitting Rather Than Fitted and Restricting

Even here in the UK, it can be stifling hot and humid. That is why we recommend ditching the fitted garments whenever possible and sticking to lightweight, flowy, and loose-fitted clothing instead. As well as offering greater breathability, there is less fabric touching and clinging to your skin, which can be a welcome relief. Especially if you sweat a lot.

While we are not suggesting you wear as little as possible, we are suggesting you make sensible decisions about clothing designs and the fabrics used to make them.

Succumb to Lighter Shades

As well as providing you with welcome relief from the heat of the sun by reflecting the rays, lighter tones and shades really help to bring out that summertime vibe you’ve been longing all winter and spring. They just emanate that blissful happiness and light and airy feel we associate with summer better than the darker and more subdued shades associated with the darker points of the year.

Simple Isn’t Always Better

In summer, there is the temptation to dispense with all and any busy patterns and prints and opt instead for simple colours. However, that should not stop you from adding some geometric patterned or floral designed garments, as these will look great in summer.

For more inspiration for elevating your summer swag, take a look at the wholesale clothing offerings from Stylewise Direct. There are enough garments, accessories, styles, colours, and sizes to help give your wardrobe a complete change.

Why Choose A Wholesale Clothing Supplier Outside of London?

Whether you are about to open your own clothing store or are struggling to keep up with the demand and ensuring that your inventory is full, you will likely be interested in ways you can fill your stock needs easily. If you are based in London, you may think the best option would be to stick to London based businesses.

In the following post, we are going to identify some reasons why it may be better to look beyond London wholesale clothing stores and consider a business like Stylewise Direct for all your clothing store inventory needs.

No Minimum Orders

One of the major problems with many clothing wholesalers (and wholesalers in general, for that matter) is the fact that they often require you to make a specific minimum order. This is obviously to ensure they make a decent amount of profit on each order. However, it is not so good if you are at a mid-point in a quarter and are just looking to replenish a small amount of stock and don’t want to end up with a huge surplus that you need to try and store away somewhere.

With a company like Stylewise Direct, based in Manchester, there is no minimum order value you need to worry about. If you only want to buy a few packs of leggings or a collection of t-shirts to replenish your stock, you can.

Fast and Affordable Delivery

Another major issue with some wholesalers is the delivery costs. With Stylewise Direct, this is not too much of an issue. The next day delivery price on all orders is £10 and as long as your order is placed before 12pm between Monday and Thursday, it will be despatched the same day for delivery on the next. If you spend more than £400, you even get free delivery.

All this and you don’t need to try and visit stores in London or pay heftier delivery charges that come with other businesses.

Variety To Choose From

Manchester is one place in the UK that is no stranger to culture and fashion, so it shouldn’t really come as a surprise that you can all the latest in styles and celebrity looks at Stylewise Direct. There’s no reason why you need to feel like you have to source the garments for your clothes store from a London-based business nowadays.

Regular Sales and Promotion

Like most businessowners, it’s likely that you will be looking to save money where you can on your stock. Fortunately, Stylewise Direct runs regular sales and special promotions. This means that you can increase the savings you are already making by buying in bulk, at different seasons throughout the year.

So, when you are next on the search for stock for your clothing store, whether its based online or offline, look no further than Stylewise Direct for fast delivery times, great customer service and you can avoid the prices and impracticality that often comes from shopping for London wholesale clothing.

Tips For Wearing T-Shirts With a Bit of Style

T-shirts are the ultimate in must-have item for anyone’s wardrobe. They are extremely comfortable, are perfect when you want to look low-key and informal, but also can also work when you are wanting to look your best. It also helps that they are minimum fuss – there’s no buttons, zips or tricky hook-and-eye closures.

But, we’re sure you already know all this. One thing that many people struggle with is how to style out t-shirts better. If you are looking to invest in more of these extremely versatile garments for your store or want to encourage them to try something different with their t-shirt, wholesale UK-based company Stylewise Direct is here to help.

We are going to highlight some great styling options for t-shirts that you may not have thought about to help sell and market them better to your customers.

With a Pair of Denim Cut-Offs and Smart Blazer

Okay, so a pair of denim shorts and a t-shirt may not sound smart enough for a night on the tiles. What’s the solution? Add a smart blazer and a nice pair of strappy heels and you are good to go. Need any encourage to be a little braver? Just look at what the likes of Rihanna and others have been snapped wearing.

With a Bold Coloured Suit

Why not go one step further and wear a whole suit. If you have a classic, clean, and fresh white t-shirt with a bold coloured trousers and jacket combination. You can be as bold as you dare and if you want to make it look a little trendier, you could try and add a flashy pair of thick-soled trainers, or kitten heels if that’s what you prefer.

As a Dress

Now, we know there are such things as t-shirt dresses in existence, but who said you even need to buy one of those? Find an oversized t-shirt, or the longest men’s size you can so that you are covered as modestly as you require and then pair it with a nice pair of sexy tights or stockings, chunky boots and you are ready to wow whoever you meet, wherever you are heading.

With Sunglasses and Skinnies

A more traditional look for a t-shirt but one that is a classic for a reason is the whole skinny jeans and t-shirt. Here you can go as bold as you like or for a nice and clean look, opt for a plain white tee and pair it with the skinny jeans of your choice. We would recommend the old favourite of a light blue stonewash. To really give it that cool and chic look, finish it with some nice jewellery and a pair of your best trainers.

With Fitted Boots and a Fitted Skirt

Another option that many will not readily think of when figuring out how to wear a t-shirt is with a fitted skirt. Normally matched with blouses and more conventionally formal or evening attire, a fitted skirt can elevate even the most laid-back t-shirt.

The Many Benefits of Buying in Bulk for Your Business

One of the biggest dilemmas that faces most businessowners at some point in time is whether to buy clothes in bulk or buy from retail outlets or even directly from suppliers. Although buying bulk, or wholesale may not be the best for some businesses, if you can afford it and it is of greater convenience for you with regards to the kind of items you are selling, it can be hugely beneficial. How? That’s what we are going to discuss in the following post.

Cost-Effective

We mentioned cost in the outset of this post and that is without a shadow of a doubt, one of the biggest benefits you will gain from buying clothes in bulk. You are going to save money on each unit of a particular product. Often with women clothing wholesalers like Stylewise Direct, the more you buy, the more you save.

Time-saving And Convenient

This is a nice follow-on point from the above. When you buy clothes in bulk for your shop it saves you a lot of time and effort. Normally, if you were not buying in bulk, you need to visit a lot more places to source stock and that means dealing with multiple delivery times and charges, as well as a number of different points of contact with each individual store, or supplier. Everything is simplified and streamlined when you choose a company like Stylewise Direct as your main stock supplier.

More Profitable

When you run a small business, you are always looking to get the best profits you can. Following on nicely from the above, therefore, it makes sense that if you are paying less for each item of clothing in a bulk buy, you are going to make better profits. This also works in your favour if you can pass on the savings to your customers. People are more likely to buy clothes from your store if they think they are getting a good deal and items for less than they would elsewhere.

Consistently Good Quality Products

When you buy from a reputable clothing wholesaler, you get the peace of mind that the quality will always be of a high standard. Stylewise Direct assure this throughout their stock. This can be reassuring for a business when your success depends on being able to provide high quality products to your customers at all times.

Eco-Friendly

One issue that a lot of people feel passionate about is the environment. Which is understandable as there is growing concern about climate change and its causes. It is likely that most of your customers will want to know that you are doing your best to help the environment, rather than do more harm to it. Bulk buying clothes is, in many ways, a lot eco-friendlier than the alternatives.

When you order from Stylewise Direct, for instance, you are only paying out once at a time for a delivery. There will not be multiple vans required.

So not only are you going to save money and time, but can help the environment.

Boutique or Clothes Shop?

If you are in the process of establishing your own clothes business, one thing you may not have considered yet, that is worth giving some serious thought to, is whether you are positioning your store as a boutique or a more general clothes shop. It may be, like many other people, that you didn’t realise there was actually a difference.

Perhaps you thought boutique was just a fancy name that some businesses use to defend their extremely high prices. Even if that were true, there is actually a distinct difference, normally, to what is considered a boutique store and a clothes shop. Therefore, it’s important you familiarise yourself with the difference and determine which matches up best with the kind of items you want to sell, as this will make marketing your business easier.

What is the Difference?

Essentially, the difference between the two terms and the type of retail outlets they relate to is:

Boutiques are smaller with a more focused range of products, whether it’s clothes or accessories. A shop that deals in just fancy lingerie, could be considered a boutique, as could one that sells jewellery, bags, and shoes.

Whereas a run-of-the-mill clothes shop will just sell a wider range of items across a lot of different categories.

Why You Should Consider Running a Boutique Clothes Shop

There are some great benefits to establishing your women clothing business as a boutique-style store. For one thing, with a boutique, rather than trying to appeal to a broader target market, you will mostly likely to be focusing your attention on a specific type of customer. For instance, only brides to be and their relatives are likely to be interested in your wedding boutique. Even if you had visitors who were not in a position to get married and had no need for a wedding dress, they are unlikely to buy.

The same is true if you had a boutique that was aimed at twentysomethings…you are unlikely to have many older consumers visiting just to browse and leave without buying anything.

While it won’t make marketing any less of a challenge, it would simplify it somewhat, compared to if you ran a more general clothes store.

Best Way to Get Inventory

If you decide to go down the route of having a more focused and streamlined boutique-style store, you may be wondering how best to fill your shelves or your online inventory. As it is a boutique with a very select clientele that you are obviously trying to target, you may think that the best way to source products would be to buy individuals in smaller volumes. However, there is a lot of benefits to investing in wholesale boutique clothing.

When you choose a company like Stylewise Direct, where there is no minimum order, you can buy stylish and fashionable items that will suit the specific tastes of your customers. It is not only more convenient, but less expensive than it may be trying to scour through various different suppliers.

Why Wholesale Jeans Are a Great Addition to Your Clothes Shop Inventory

Are you looking to invest in some new lines of clothing for your store or are you just setting up shop and trying to determine which items you should buy wholesale? Whatever the reason you are looking for new products to sell, if you don’t already sell them, you should consider buying wholesale jeans for your store.

Jeans are incredibly popular and are never really going to go out of style. What makes them so popular?

Durability
One thing that makes jeans stand out over other trousers and garments for your bottom half is that they tend to last longer. The material is of better quality in the long run than those nice and smart dress trousers you wear to work. They are a little on the rugged side, but they will never let you down or get threadbare without giving you great value for the money you spend on them.

Endless Options
There was a time when there were two basic styles of jeans, the boot cut and the wide leg. Those days are gone and replacing them are days of so many styles it is hard to keep track of them all. You can basically find a pair of jeans in a style that will suit whatever event, occasion, hot date, or lunch with the girls you are looking to wear them for.

Versatility
It has never been easier to wear jeans for occasions that would otherwise command more formal attire in the past. Thanks to the fact that you get jeans in darker tones and sleeker styles, they will not look out of place wearing them to the office, for instance. You can even wear some kind of statement accessory to cover over the fact that you are wearing incredibly informal and comfortable jeans while sat at your desk.

They Make Your Butt Look Great
There is no getting around the fact, but jeans will make your bottom look incredible. What do we all do when we first try on a new pair? We look into the mirror and then check out the buttocks area. It doesn’t matter how great you look good in those soft trousers, yoga leggings or stretchy slacks, nothing will beat how good your bottom half looks in a pair of well-fitting jeans.

Easy to Style
If you think for a moment about the other pairs of trousers you have in your cupboards and drawers. Can you style them with just about anything great in less than, say, five minutes? We would suggest to you right now that unless you bought this magical pair of trousers we have not heard of before or specifically have a collection of clothes that mix and match well together, that you can’t. Which is exactly what you can do with a pair of jeans. You can slip them on and then pair them with anything from a dressy and very formal blouse shirt or a casual t-shirt.

Understanding the Differences Between Clothing Wholesalers and Retailers

When products are bought from a retail store, they have often been distributed from different sources along the way before they reached there. When a product is made, getting it to market requires a supply chain that normally consists of various middlemen between the endpoint with the consumer and the starting point with the manufacturer.
The most important and commonly placed parts of a supply chain are distributors, wholesalers and then retailers. Understanding the difference between these distinctive parts of the supply chain and where you fit in can help when you are trying to buy products and lines for your shop inventory.

Distributors Work Closely With Manufacturers
Distributors normally work closely with the manufacturers they represent. You will find that some distributors even hold exclusive buying agreements with manufacturers. For manufacturers, their main contact point for finding buyers of their products are the distributors.

Interestingly, though, distributors very rarely actually sell goods from manufacturers directly to the end-user/consumer. What happens next, because of the large number of products they are normally handling at any one time from manufacturers, distributors usually work in collaboration with wholesalers who will then buy larger amounts of specific products.

Wholesalers Buy From The Distributors
As noted above, it is often the case that in the supply chain we mentioned the clothing wholesalers are the ones who buy a large volume of products from the distributors who are working on behalf of the manufacturers. Because wholesalers can put through a high volume of purchases, they have stronger buying power. As distributors like working with wholesalers because they know they are guaranteed to get a sale for their clients, the manufacturers, they often provide discounts on either the total price of the merchandise or on the specific number of products bought.

Why You Should Consider Working Directly With a Wholesaler
In the traditional supply chain, the next step between the manufacturer and the customer is the wholesaler who then sells the items on to the retailer. If you are a clothing retailer based in Manchester, can you see the benefit of instead of looking for distributors or even manufacturers to make clothes for you, skipping a few steps and going straight to the wholesalers?

At Stylewise Direct, we are a clothing wholesaler, Manchester-based, we think you should consider working with. We can provide you with an endless supply of great clothes to fill your inventory for your store, whether you have a physical brick and mortar location or are selling clothes from an online store.

There is no lower or upper limit on the volume you need to order at any one time and the clothes we have, especially in our womenswear section, are available in a wide range of styles, colours, and sizes. So, whatever your target market is and the type of people you are trying to sell clothes too, you can get them from us for a very reasonable price. The quality is guaranteed to be exceptionally high and we are always on hand to give you help with your orders.