There is no denying the digital age is upon us. From what we eat, to the places we visit, the internet plays a huge role in our lives, and the fashion industry has taken full advantage of this. From style tips, first look trends, video tutorials and of course online shopping, fashion is one of the most talked about topics online. So make sure your fashion business part of the conversation!
With a vast array of opportunities to get involved with, online fashion marketing can be overwhelming, however using our online wholesale ladies fashion business experience, we have picked out 4 top tips to help market your fashion business online.
Online Window Shopping
A website is an essential first step in any business looking at online marketing. Treat your site as your online shop front. The fashion industry is extremely visual, so ensure your website is inviting and easy to use – ideally mobile friendly. There are lots of DIY website building tools available online, but we would recommend speaking to a local web designer who can create a stylish site for you. WordPress is a great platform and easy to use so you can manage your website yourself afterwards.
Stylewise Direct started as a traditional cash and carry business, however with the growing popularity of online shopping, we diversified the businesses and created a ladies wholesale fashion shop, online. Now our customers can shop online for wholesale ladies fashion 24/7!
Social media is the perfect place to communicate with your customers. With so many social media platforms to choose from, it can be difficult choosing the right one for you. However it is important not to spread yourself too thinly. Research where people who love fashion spend most of their time on social media and focus on those platforms. Keep your timelines busy; share relevant fashion content, as well as a few other topics your audience will find interesting to keep them engaged. Once you’ve mastered those, then work what other channels where the fashion industry is a popular topic, and tackle the next one.
Read, Write, Repeat
Blogs are a great opportunity to not only share new content, but also provides a voice and a personality your customers can learn to trust. Share news about your fashion business, any key fashion events you’re attending, new lines available in store or online or any fashion trends you’re loving at the moment. Keep your blog up to date – weekly if you can – and use the content to create your social media posts, reposting old blog posts again to keep them fresh.
Keep up to date with Stylewise Direct’s blogs as we post a new topic every week, from fashion business marketing tips, to wholesale ladies fashion trend news!
Keeping up with the Bloggers
Fashion bloggers have grown in popularity over the past few years, with the most successful having a huge influence in consumer buying trends. When working with your wholesale fashion suppliers, it’s always a good idea to look at what fashion bloggers are talking about and what trends they are enjoying. You can then use that as a guide when planning your next re-stock of wholesale fashion clothing.
There are so many fantastic fashion bloggers online, but here are our top 5 UK women’s fashion bloggers to follow:
Top tip: Search these hashtags on Twitter and Instagram for more influential fashion bloggers to follow: #fbloggers #fashionblogger #fashionblog
Stylewise Direct aims to help and support to fashion boutiques not only as a ladies wholesale fashion supplier, but provide small business with hints and tips on how make the most of their marketing. For more helpful advice visit our blog or shop online 24/7 at www.stylewisedirect.com