Category Archives: Wholesale Business Advice

Marketing your fashion business online

There is no denying the digital age is upon us. From what we eat, to the places we visit, the internet plays a huge role in our lives, and the fashion industry has taken full advantage of this. From style tips, first look trends, video tutorials and of course online shopping, fashion is one of the most talked about topics online. So make sure your fashion business part of the conversation!

With a vast array of opportunities to get involved with, online fashion marketing can be overwhelming, however using our online wholesale ladies fashion business experience, we have picked out 4 top tips to help market your fashion business online.

Online Window Shopping

A website is an essential first step in any business looking at online marketing. Treat your site as your online shop front. The fashion industry is extremely visual, so ensure your website is inviting and easy to use – ideally mobile friendly. There are lots of DIY website building tools available online, but we would recommend speaking to a local web designer who can create a stylish site for you. WordPress is a great platform and easy to use so you can manage your website yourself afterwards.

Stylewise Direct started as a traditional cash and carry business, however with the growing popularity of online shopping, we diversified the businesses and created a ladies wholesale fashion shop, online. Now our customers can shop online for wholesale ladies fashion 24/7!

Get social

Social media is the perfect place to communicate with your customers. With so many social media platforms to choose from, it can be difficult choosing the right one for you. However it is important not to spread yourself too thinly. Research where people who love fashion spend most of their time on social media and focus on those platforms. Keep your timelines busy; share relevant fashion content, as well as a few other topics your audience will find interesting to keep them engaged. Once you’ve mastered those, then work what other channels where the fashion industry is a popular topic, and tackle the next one.

You can find Stylewise on Facebook and Twitter for all our latest, news, and marketing tips for your fashion business as well as our new wholesale ladies fashion ranges.

Read, Write, Repeat

Blogs are a great opportunity to not only share new content, but also provides a voice and a personality your customers can learn to trust. Share news about your fashion business, any key fashion events you’re attending, new lines available in store or online or any fashion trends you’re loving at the moment. Keep your blog up to date – weekly if you can – and use the content to create your social media posts, reposting old blog posts again to keep them fresh.

Keep up to date with Stylewise Direct’s blogs as we post a new topic every week, from fashion business marketing tips, to wholesale ladies fashion trend news!

Keeping up with the Bloggers

Fashion bloggers have grown in popularity over the past few years, with the most successful having a huge influence in consumer buying trends. When working with your wholesale fashion suppliers, it’s always a good idea to look at what fashion bloggers are talking about and what trends they are enjoying. You can then use that as a guide when planning your next re-stock of wholesale fashion clothing.

There are so many fantastic fashion bloggers online, but here are our top 5 UK women’s fashion bloggers to follow:

  1. Style Bubble
  2. Wish Wish Wish
  3. 5 Inch and Up
  4. That Pommie Girl
  5. La Petite Anglaise

Top tip: Search these hashtags on Twitter and Instagram for more influential fashion bloggers to follow: #fbloggers #fashionblogger #fashionblog

Stylewise Direct aims to help and support to fashion boutiques not only as a ladies wholesale fashion supplier, but provide small business with hints and tips on how make the most of their marketing. For more helpful advice visit our blog or shop online 24/7 at www.stylewisedirect.com

From Catwalk to Cheetham Hill

How wholesalers bring retailers the hottest trends… fast

Operating a successful wholesale company may seem like a lot of fun; attending fashion shows, shopping for clothes all day; but as you know from your own retail outlets, it’s not all fun and games. Here at Stylewise Direct, we are always on the look out for the latest trends and fashion craze. This is why we’ve decided to give you a glimpse of what it’s like behind the scenes at Stylewise HQ, and how we provide our clients with the latest wholesale ladies fashion, fast.

Research

This is quite a broad term and encompasses numerous avenues, but one thing is for sure, it is never ending. From online publications, magazines, meetings and attending exhibition shows, we at Stylewise Direct, are always researching the latest women’s fashion trends. Many of which are seasons ahead, which means we can always bring the latest ladies wholesale fashion to market.

Fashion Shows

The iconic fashion weeks held in London, Paris and New York, are a great source of inspiration for our purchasing patterns in the ladies wholesale fashion market. Attending exclusive conferences such as Meet the Manufacturer in London, are also a great opportunity to discover the newest and latest textiles and materials manufacturers and designers are using in the coming seasons.

Building relationships with manufacturers

One of the most important and key factors in wholesale ladies fashion is having reliable suppliers. Over the years we have built a network of manufacturers, who we work incredibly close with, to provide the latest and hottest wholesale women’s fashion to our clients. As a retailer, choosing your fashion wholesaler is just as important – read our blog “How to go from start up to success” for tips on how to find the right wholesaler for you.

Our aim is to not only ensure we provide our clients with the hottest trends, but also enable our clients to purchase the latest wholesale ladies fashion as soon as it arrives. This is why our new stock is added to our website on a weekly basis. Plus, with free next day delivery on orders over £400, you can start selling straight away.

Follow us on Facebook and Twitter for all the latest offers and news from Stylewise Direct.

How to go from start-up to success

Fashion is a fast paced industry, with new trends and crazes appearing on the scene every week; sometimes it’s hard to keep up! Which is why we’ve picked out some of the industry’s best tips to help you turn your start up business into a successful fashion boutique.

  • Know your audience

When starting out, many businesses try to please everyone – but that is near-enough impossible. Focus on one target audience to begin with. Whether it’s young women, middle aged men, or children, establishing your audience will give you a direction of where to place your marketing efforts.

At Stylewise we specialise in wholesale women’s fashion – from casual tops and jeans, dresses for all occasions and accessories to match, you can browse and buy our products 24/7 on our website – www.stylewisedirect.com

  • Find the right wholesaler

Your business relies on the quality of its stock, so it’s really important to find reliable, well established wholesalers to work with. Price is obviously an important factor when choosing a wholesaler, but don’t forget quality, style and relevance are also just as important. Find a fashion wholesaler who understands the industry, who will keep you ahead of trends and will cater for your needs as a small fashion boutique.

At Stylewise Direct, we offer free next day UK delivery on orders over £400 to our clients as we know how important it is to get stock in as quickly as possible so you can start selling sooner.

  • Get online

Even if you don’t sell online, it’s important to have a website to showcase your stock. It is also imperative that your website is mobile friendly. Not only for your SEO rankings but 55% of people with smartphones shop online according to Ofcom – so it’s important that your website can easily be viewed across all devices. Your website is also a great platform to help promote any sales, offers or new product line launches. If you’re not technically minded or particularly creative, hire a web designer to create your site – a well-made and comprehensive website will be a great investment for your business.

Our website is updated every week with our latest stock, ready for our clients to purchase straight away. Take a look at our “New In” items for the latest wholesale ladies fashion styles.

  • Be social

Social media is becoming a necessity for all businesses – large or small. With 35% of all UK Twitter users having a keen interest in keeping up with the latest fashions, there is a huge potential market to engage with. With social media being so popular it gives you the perfect opportunity to advertise your clothes, promotions and news, as well as reach potential customers you may not have been able to with a high street shop alone. It is also a great source for industry news.

Follow us on Facebook & Twitter for all the latest news and products landing at Stylewise each day!

Growing a business is never easy, but with our smart and savvy tips, you can be on your way to growing your business and turning your dreams into a reality.

For more information about Stylewise Direct and our products, visit www.stylewisedirect.com