Do you still have a lot of summer dresses in your inventory, perhaps due to the stop-start nature of 2020? With winter well underway, perhaps you are considering shelving them until later in the year when the summer clothes selling season kicks off. However, if you want to make the most of those wholesale summer dresses you invested in, we have put together some tips for styling summer dresses during the colder months at the start of the year.

Perhaps these can help you understand how better to market them.

Layer it With Trousers

Don’t be fooled by the idea that this might be an instantaneous way to add unattractive and unflattering bulk to your wintery look. When you layer your dress over trousers, you need to keep the layers you are using as a base nice and thin. That will allow your very slinky summer dress to fill the role of a sexy little tunic for very casual winter styling.

This could be achieved with a nice skinny pair of black leather biker bottoms, denim anorak-style jacket, and plaid shrug or throw-over.

Layer a Sweater Over The Top of The Dress

Instead of layering underneath it with trousers, why not stick a nice sweater over the cute little black dress you bought for those summer parties? When you pair it with a nice fitted sweater and a leather jacket, that summer dress quickly becomes a cool skirt. Keep the cold at bay using some nice thick tights and high-heel boots.

Use a Statement Coat

Summer dresses should not be left just for wintry workwear and luncheons. You can neck-turning outfits with the right pairings. Take that little black dress or summery dress and wear it with a nice and gorgeous long coat, a pair of woolen over-the-knee socks, embellished gloves, and fringe boots.

Try a Turtleneck

Did you spend out on a lot of off-shoulder summery dresses last year that look as if they would only really be suitable on the beach? You can warm that outfit up very easily by wearing a turtleneck underneath the dress, then using an oversized gilet and a very dramatic and long pair of gloves and boots to accentuate your arms and legs.

Use a Sweatshirt

If you have some bright maxi summer dresses that were easy to wear in the summer, they can just be as easy to wear in winter with the right pairings. Take the dress and wear it under a nice crewneck sweatshirt along with the traditional winter staples of boots, beanie, and puffer jacket. You will still look like a rocking, sexy female, but will remain comfortable, cozy, and snuggly warm.

Much more of a feminine look than pullovers and jeans, that’s for sure.

There is a real reason why you can’t market your summer dresses during winter. With the tips above, you could use photographs, mannequins, or whatever you need, whether you are dressing in a shop window or online on your e-commerce store.